The future of oral care,
powered by science.
Trusted by elite dentists.

Deliver superior patient outcomes and generate recurring revenue-effortlessly.

Join the Nura Dental Partnership Programme

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Toothpaste hasn’t evolved. Until now.

For almost a century, oral care industry has been dominated by legacy brands that prioritise marketing over real innovation.
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Patients assume “all toothpastes are the same” because, for the most part, they are. But patients are more informed than ever—they seek science-backed, best-in-class products, to maximise outcomes and align with their values.
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As a dental professional, you have the opportunity to offer something truly superior.

The world’s most powerful toothpaste. Designed for best-in-class dental care.

Powered by 12% Hydroxyapatite (HAP), the highest known concentration in the world.

Developed in partnership with the University of Milan and top dental researchers. Nura is the first oral care brand that meets the expectations of both dentists and high-end patients.

Proven to repair enamel and dentin >2x better than the world’s #1 toothpaste brand.
Whitens teeth in a better way, building teeth up with HAP rather than wearing them down with harsh abrasives..
Tackles sensitivity at its cause, with world-class occlusion and protection of dentin tubules.

Enamel Stiffness (GPa)

Enamel stiffness indicates the structural integrity of the enamel’s crystalline structure, deep into the tooth. ​

Tested conducted in-vitro following one week of twice daily brushing on human enamel samples. Enamel had been subjected to surface and sub-surface demineralisation over a one-week period, using lactic acid solution. ​

Dentin Stiffness (GPa)

Dentin stiffness indicates the structural integrity and strength of the dentin. ​

Tested conducted in-vitro following one week of twice daily brushing on human dentin samples. Dentin had been subjected to surface and sub-surface demineralisation over a one-week period, using lactic acid solution. ​

Addressing the cause of sensitivity

Sensitivity is most commonly caused by exposed dentin tubules, providing a pathway for cold substances to affect the tooth’s nerve. ​

Twice daily brushing with Nura Mineralising Paste shows almost total occlusion of dentin tubules after one week, whilst also depositing a ‘fresh’ amorphous layer of Hydroxyapatite over the dentin surface. ​

Dentin Hardness (MPa)

Dentin hardness indicates the remineralisation and resistance to wear of the dentin surface. ​

Tested conducted in-vitro following one week of twice daily brushing on human dentin samples. Dentin had been subjected to surface and sub-surface demineralisation over a one-week period, using lactic acid solution. ​

Enamel Hardness (MPa)

Enamel hardness indicates the remineralisation and resistance to wear of the enamel surface. ​

Tested conducted in-vitro following one week of twice daily brushing on human enamel samples. Enamel had been subjected to surface and sub-surface demineralisation over a one-week period, using lactic acid solution. ​

Boost patient outcomes. Increase revenue. No risk.

Offer a superior, science-backed solution that aligns with your commitment to excellence.
Earn passive income - Earn a fixed percentage of every patient’s spend, paid monthly.
Enhance your patient experience with premium at-home care, especially post-whitening, veneers, or bonding.
No stock, no hassle - patients order directly using your unique discount code.
Exclusive perks: Free supply of Nura, early access to new products, and expert community membership.

How it works
(Simple 4 step process)

1. Register your interest (takes less than a minute).
2. Receive your welcome kit (including sample products and materials).
3. Offer Nura to patients (they order online with your unique discount).
4. Earn monthly revenue (A percentage of every patient’s spend).

FAQs

We meticulously select scientifically proven advanced ingredients to remineralise, strengthen, and protect your teeth. Free from unnecessary additives or pseudoscience, Nura delivers smart oral care with real results.

Who is Nura suitable for?

Nura is suitable for anyone looking for best-in-class oral care. Nura is certified for use by adults only. Choosing Nura is in investment in one’s long-term oral health, helping to keep teeth at their best, today and for a lifetime.

Can it be used by patients with cosmetic treatments (whitening, composite bonding, veneers or crowns)?

Yes, in fact Nura is the perfect ‘after care’ toothpaste pairing for patients who have chosen to undertake cosmetic treatments. The remineralising and anti-sensitivity effect of 12% HAP effectively benefits patients following Peroxide-based whitening. It also helps protect dentin and enamel which may become exposed following veneer, composite or crown prep.

Why is there no mention of Fluoride? What about other fluoride-free toothpastes?

In short, we are not ‘anti-fluoride’, but Nura’s unique blend of 12% HAP is more effective. Most fluoride-free toothpastes are simply ineffective, and cannot be relied upon for effective remineralisation. Fluoride is good at remineralising enamel and has been the standard for almost a century. Saying this, testing conducted by Nura at the University of Milan demonstrated increased efficacy of its product when formulated without fluoride. This is due to the highly reactive nature of the HAP, which calcifies Fluoride when combined in a single formulation.

I’m not sure if I feel comfortable completely removing recommending fluoride to patients. Can they combine Nura with a regular Fluoride-containing toothpaste?

Nura’s studies have only looked at the use of Nura Mineralising Paste alone, rather than combining it with another toothpaste. Saying that, if you would like to recommend Nura alongside another Fluoride-containing toothpaste, we recommend using Nura in the evening, and the other, fluoride-containing toothpaste in the morning. This helps ensure the HAP in Nura’s Mineralising Paste can act most effectively, repairing and remineralising the tooth in optimal conditions.

At roughly £20 each, why is the product more expensive compared to traditional toothpastes?

This is largely due to the high percentage (12%) of high-quality Hydroxyapatite in Nura’s formulation. For reference, most other brands containing nano-HAP, include less than 2% active material. Furthermore, Nura is a specialised, small company, without the scale of major incumbents.

Is it used just like regular toothpaste?

Yes, Nura is simply swapped in for one’s regular toothpaste. It doesn’t replace the need for other good components of oral hygiene, including flossing. For enhanced results, we suggest not to rinse post-brushing, and to add-in an additional 1-minute, soft, manual brush to the evening routine.

If I have more questions, who can I contact?

We’d love to discuss any other questions you have. Please email professional@nurateethcare.com