The future of oral care, powered by science. Trusted by elite dentists.
Deliver superior patient outcomes and generate recurring revenue, effortlessly.
Toothpaste hasn't evolved. Until now.
For almost a century, the oral care industry has been dominated by legacy brands that prioritise marketing over real innovation.
Patients assume "all toothpastes are the same" because, for the most part, they are. But patients are more informed than ever—they seek science-backed, best-in-class products, to maximise outcomes and align with their values.
As a dental professional, you have the opportunity to offer something truly superior.
The world’s most powerful toothpaste. Designed for best-in-class dental care.
Powered by 12% Hydroxyapatite (HAP).
Developed in partnership with the University of Milan and top dental researchers. Nura is the first oral care brand that meets the expectations of both dentists and high-end patients.
Proven to repair enamel and dentin >2x better than the world’s #1 toothpaste brand.*
Whitens teeth in a better way, building teeth up with HAP rather than wearing them down with harsh abrasives..
Designed to tackle sensitivity at its cause, with world-class occlusion and protection of dentin tubules.
Designed for Sensitivity⁺
Sensitivity is most commonly caused by exposed dentin tubules, providing a pathway for cold, hot or sweet substances to affect the tooth's nerve.
⁺In in-vitro testing by the University of Milan, twice daily brushing with Nura Mineralising Paste showed almost total occlusion of dentin tubules after one week, whilst also depositing a 'fresh' layer of Hydroxyapatite over the dentin surface.
Enamel Stiffness (GPa)
Enamel stiffness indicates the integrity of the enamel's crystalline structure, deep into the tooth. Strong, intact enamel, reduces the risk of cavities, yellowing and cracking.
*Testing conducted in-vitro by the University of Milan following one week of twice daily brushing on human enamel samples. Enamel had been subjected to surface and sub-surface demineralisation over a one-week period, using lactic acid solution.
Dentin Stiffness (GPa)
Dentin stiffness indicates the structural integrity and strength of the dentin.
*Testing conducted in-vitro by the University of Milan following one week of twice daily brushing on human dentin samples. Dentin had been subjected to surface and sub-surface demineralisation over a one-week period, using lactic acid solution.
Dentin Hardness (MPa)
Dentin hardness indicates the remineralisation and resistance to wear of the dentin surface.
Testing conducted in-vitro by the University of Milan following one week of twice daily brushing on human dentin samples. Dentin had been subjected to surface and sub-surface demineralisation over a one-week period, using lactic acid solution.
Enamel Hardness (MPa)
Enamel hardness indicates the remineralisation and resistance to wear of the enamel surface.
Testing conducted in-vitro by the University of Milan following one week of twice daily brushing on human enamel samples. Enamel had been subjected to surface and sub-surface demineralisation over a one-week period, using lactic acid solution.
Improve outcomes. Increase revenue. No risk.
Offer a superior, science-backed solution that aligns with your commitment to excellence.
Earn passive income - Earn a fixed percentage of every patient's spend, paid monthly.
Enhance your patient experience with premium at-home care, especially post-whitening, veneers, or bonding.
No stock, no hassle - patients order directly using your unique discount code.
Exclusive perks: Free supply of Nura, early access to new products, and expert community membership.
How it works (Simple 4 step process)
1. Register your interest (takes less than a minute).
2. Receive your welcome kit (including sample products and materials).
3. Offer Nura to patients (they order online with your unique discount).
4. Earn monthly revenue (A percentage of every patient’s spend).
FAQs
We meticulously select scientifically-proven active ingredients to restore, enhance and protect your teeth. Free from unnecessary additives or pseudoscience, Nura delivers better teethcare with real results.
Nura is suitable for anyone looking for best-in-class teethcare. Nura is designed for use by adults. Choosing Nura is in investment in one's long-term oral health, helping to keep teeth at their best, today and for a lifetime.
Yes. In fact Nura is the perfect after-care pairing for people who have chosen to undertake cosmetic treatments. The remineralising and anti-sensitivity effect of 12% HAP supports teeth following Peroxide-based whitening. It also helps protect dentin and enamel, which may become exposed following veneer, composite or crown prep.
Whilst it can vary, many people will feel a noticeable reduction in sensitivity within 10 days of use.
In short, we’re not anti-fluoride — but we’re pro better science. Fluoride has been the gold standard in remineralisation for nearly a century, and it works. Saying this, Nura’s Mineralising Paste with 12% HAP has been shown in independent testing to outperform traditional 1450ppm fluoride toothpaste.
Most fluoride-free alternatives don’t come close — they’re often ineffective and offer little to no remineralising benefit. Nura is different. In studies conducted with the University of Milan, our formula showed more than twice the enamel repair of the leading fluoride toothpaste brand. Why not use both HAP and fluoride together? We tested this also, however HAP (hydroxyapatite) is highly reactive and naturally binds to fluoride when combined, actually reducing the overall product efficacy.
This is largely due to the high percentage (12%) of high-quality Hydroxyapatite in Nura's formulation. For reference, most other brands containing nano-HAP, include less than 2% active material. Furthermore, Nura is a specialised company, investing heavily in science and product development.
Yes, Nura is simply swapped in for one's regular toothpaste. It doesn't replace the need for other good components of oral hygiene, including flossing. For enhanced results, we suggest not to rinse with water post-brushing, and to add-in an additional 1-minute, soft, manual brush to the evening routine.
Nura Mineralising Paste was developed and tested in conjunction with the University of Milan. Testing was conducted at the university's Oral Microbiology and Materials Laboratory on human enamel and dentin samples, with remineralisation performance benchmarked against a Fluoride toothpaste from Europe's leading brand.
Yes. Nura contains other active ingredients such as Xylitol and Zinc salts. These help reduce the levels of bad bacteria in the mouth which cause bad breath and gum issues.
Nura’s Mineralising Paste is powered by 12% HAP (Hydroxyapatite), the same mineral that makes up your enamel. It rebuilds and whitens teeth in a fundamentally better way than traditional fluoride toothpaste, as shown in independent testing by the University of Milan. Alongside HAP, it features gentle ingredients that clean effectively, support gum health, and leave your mouth feeling fresh after every brush.
Full ingredient list: Aqua (Water), Hydrated Silica, Glycerin (Vegan), Sorbitol, Hydroxyapatite (Nano), Hydroxyapatite (Biomimetic Micro), Tetrasodium Pyrophosphate, Xylitol (Prebiotic), Potassium Chloride, Xanthan Gum, Sodium Lauroyl Sarcosinate, Stevioside (Stevia), Sodium Citrate, Sodium Lactate, Menthol, Phenoxyethanol, Ethylhexylglycerin, Zinc Citrate, Aroma, Mentha Piperita (Peppermint) Oil, Beta-Caryophyllene, Limonene.
Nura’s Mouthwash Concentrate supports a balanced, healthy oral microbiome. It contains three plant-based prebiotics to nourish beneficial bacteria, along with zinc salts and gentle antimicrobials to reduce harmful bacteria linked to gum disease and bad breath.
Full ingredient list: Aqua (Water), Xylitol (Prebiotic), Siraitia Grosvenorii (Monk Fruit) Extract, Inulin (Prebiotic), Polysorbate 80, Tagatose (Vegan, Prebiotic), Glycerin (Vegan), Sodium Benzoate, Mentha Arvensis (Wild Mint) Oil, Potassium Citrate, Potassium Sorbate, Sodium Gluconate, Zinc Citrate, Menthol, Tocopherol (Vitamin E), Cinnamomum Zeylanicum (Cinnamon) Bark Oil.