The ingredients behind Nura, and the process of creating the best toothpaste in the world.
Impressive ingredients, wild claims, but not sharing the information that really matters? The issue of 'pixie dusting' in oral care, and how we take a different approach.
The truth about nano-HAP in toothpaste.
The Difference Between Repairing and Regrowing If you’ve ever read that enamel “can’t grow back,” you’re not wrong — but that’s only half the story. To understand what’s possible (and what’s not), ...
In this article, we break down exactly what is and isn't in your toothpaste - and why it matters.
The UK’s top fluoride-free HAP (hydroxyapatite) toothpastes ranked for 2025 — with concentrations, nano vs micro, and published results. Nura comes out #1.