Creating the World’s Best Toothpaste: From Lab to Shelf
The ingredients behind Nura, and the process of creating the best toothpaste in the world.
'Pixie Dust' in Your Toothpaste: Why Transparency Matters
Impressive ingredients, wild claims, but not sharing the information that really matters? The issue of 'pixie dusting' in oral care, and how we take a different approach.
Unknown Ingredients in Your Toothpaste: Separating Fact from Fiction
In this article, we break down exactly what is and isn't in your toothpaste - and why it matters.