Get started with Nura

Nura is suitable for anyone looking for best-in-class teethcare. Nura is designed for use by adults. Choosing Nura is in investment in one's long-term oral health, helping to keep teeth at their best, today and for a lifetime. ​

Yes, in fact Nura is the perfect 'after care' toothpaste pairing for people who have chosen to undertake cosmetic treatments. The remineralising and anti-sensitivity effect of 12% HAP effectively benefits patients following Peroxide-based whitening. It also helps protect dentin and enamel which may become exposed following veneer, composite or crown prep. ​

Whilst it can vary, most people will feel a dramatic reduction in sensitivity within 10 days of use.

In short, we are not 'anti-fluoride', but 12% HAP is more effective. Most fluoride-free toothpastes are simply ineffective, and cannot be relied upon for effective remineralisation. Fluoride is good at remineralising enamel and has been the standard for almost a century. Saying this, testing conducted by Nura at the University of Milan demonstrated increased efficacy of its product when formulated without fluoride. This is due to the highly reactive nature of the HAP, which calcifies Fluoride when combined in a single formulation.​

This is largely due to the high percentage (12%) of high-quality Hydroxyapatite in Nura's formulation. For reference, most other brands containing nano-HAP, include less than 2% active material. Furthermore, Nura is a specialised company, investing heavily in science and product development.

Yes, Nura is simply swapped in for one's regular toothpaste. It doesn't replace the need for other good components of oral hygiene, including flossing. For enhanced results, we suggest not to rinse with water post-brushing, and to add-in an additional 1-minute, soft, manual brush to the evening routine.​​

Nura Mineralising Paste was developed and tested in conjunction with the University of Milan. Testing was conducted at the university's Oral Microbiology and Materials Laboratory on human enamel and dentin samples, with remineralisation performance benchmarked against a Fluoride toothpaste from Europe's leading brand. ​​

Yes. Nura contains other active ingredients such as Xylitol and Zinc salts. These help reduce the levels of bad bacteria in the mouth which cause bad breath and gum issues. ​

Nura’s Mineralising Paste is powered by 12% HAP (Hydroxyapatite), the same mineral that makes up your enamel. It rebuilds and whitens teeth in a fundamentally better way than traditional fluoride toothpaste, as shown in independent testing by the University of Milan. Alongside HAP, it features gentle ingredients that clean effectively, support gum health, and leave your mouth feeling fresh after every brush.

Full ingredient list: Aqua (Water), Hydrated Silica, Glycerin (Vegan), Sorbitol, Hydroxyapatite (Nano), Hydroxyapatite (Biomimetic Micro), Tetrasodium Pyrophosphate, Xylitol (Prebiotic), Potassium Chloride, Xanthan Gum, Sodium Lauroyl Sarcosinate, Stevioside (Stevia), Sodium Citrate, Sodium Lactate, Menthol, Phenoxyethanol, Ethylhexylglycerin, Zinc Citrate, Aroma, Mentha Piperita (Peppermint) Oil, Beta-Caryophyllene, Limonene.

Nura’s Mouthwash Concentrate supports a balanced, healthy oral microbiome. It contains three plant-based prebiotics to nourish beneficial bacteria, along with zinc salts and gentle antimicrobials to reduce harmful bacteria linked to gum disease and bad breath.

Full ingredient list: Aqua (Water), Xylitol (Prebiotic), Siraitia Grosvenorii (Monk Fruit) Extract, Inulin (Prebiotic), Polysorbate 80, Tagatose (Vegan, Prebiotic), Glycerin (Vegan), Sodium Benzoate, Mentha Arvensis (Wild Mint) Oil, Potassium Citrate, Potassium Sorbate, Sodium Gluconate, Zinc Citrate, Menthol, Tocopherol (Vitamin E), Cinnamomum Zeylanicum (Cinnamon) Bark Oil.