Elevated teethcare, powered by science.

Nura is suitable for anyone looking for best-in-class teethcare. Nura is designed for use by adults. Choosing Nura is in investment in one's long-term oral health, helping to keep teeth at their best, today and for a lifetime. ​

Yes. In fact Nura is the perfect after-care pairing for people who have chosen to undertake cosmetic treatments. The remineralising and anti-sensitivity effect of 12% HAP supports teeth following Peroxide-based whitening. It also helps protect dentin and enamel which may become exposed following veneer, composite or crown prep. ​

Whilst it can vary, most people will feel a significant reduction in sensitivity within 10 days of use.

In short, we’re not anti-fluoride — but we’re pro better science. Fluoride has been the gold standard in remineralisation for nearly a century, and it works. Saying this, Nura’s Mineralising Paste with 12% HAP has been shown in independent testing to outperform traditional 1450ppm fluoride toothpaste.

Most fluoride-free alternatives don’t come close — they’re often ineffective and offer little to no remineralising benefit. Nura is different. In studies conducted with the University of Milan, our formula showed more than twice the enamel repair of the leading fluoride toothpaste brand. Why not use both HAP and fluoride together? We tested this also, however HAP (hydroxyapatite) is highly reactive and naturally binds to fluoride when combined, actually reducing the overall product efficacy.

This is largely due to the high percentage (12%) of high-quality Hydroxyapatite in Nura's formulation. For reference, most other brands containing nano-HAP, include less than 2% active material. Furthermore, Nura is a specialised company, investing heavily in science and product development.

Yes, Nura is simply swapped in for one's regular toothpaste. It doesn't replace the need for other good components of oral hygiene, including flossing. For enhanced results, we suggest not to rinse with water post-brushing, and to add in an additional 1-minute, soft, manual brush to the evening routine.​​

Nura Mineralising Paste was developed and tested in conjunction with the University of Milan. Testing was conducted at the university's Oral Microbiology and Materials Laboratory on human enamel and dentin samples, with remineralisation performance benchmarked against a fluoride toothpaste from the world's leading brand. ​​

Yes. Nura contains other active ingredients such as Xylitol and Zinc salts. These help reduce the levels of bad bacteria in the mouth which cause bad breath and gum issues. ​

Nura’s Mineralising Paste is powered by 12% HAP (Hydroxyapatite), the same mineral that makes up your enamel. It rebuilds and whitens teeth in a fundamentally better way than traditional fluoride toothpaste, as shown in independent testing by the University of Milan. Alongside HAP, it features gentle ingredients that clean effectively, support gum health, and leave your mouth feeling fresh after every brush.

Full ingredient list: Aqua (Water), Hydrated Silica, Glycerin (Vegan), Sorbitol, Hydroxyapatite (Nano), Hydroxyapatite (Biomimetic Micro), Tetrasodium Pyrophosphate, Xylitol (Prebiotic), Potassium Chloride, Xanthan Gum, Sodium Lauroyl Sarcosinate, Stevioside (Stevia), Sodium Citrate, Sodium Lactate, Menthol, Phenoxyethanol, Ethylhexylglycerin, Zinc Citrate, Aroma, Mentha Piperita (Peppermint) Oil, Beta-Caryophyllene, Limonene.

Nura’s Mouthwash Concentrate supports a balanced, healthy oral microbiome. It contains three plant-based prebiotics to nourish beneficial bacteria, along with zinc salts and gentle antimicrobials to reduce harmful bacteria linked to gum disease and bad breath.

Full ingredient list: Aqua (Water), Xylitol (Prebiotic), Siraitia Grosvenorii (Monk Fruit) Extract, Inulin (Prebiotic), Polysorbate 80, Tagatose (Vegan, Prebiotic), Glycerin (Vegan), Sodium Benzoate, Mentha Arvensis (Wild Mint) Oil, Potassium Citrate, Potassium Sorbate, Sodium Gluconate, Zinc Citrate, Menthol, Tocopherol (Vitamin E), Cinnamomum Zeylanicum (Cinnamon) Bark Oil.